Memories and forecasts: what to expect from Huawei in 2017?

Against the background of scandals, struggles and failed smartphones in 2016, Huawei managed to achieve high performance in this period of time. Of course, Huawei also had its own difficulties last year (it is impossible not to mention the joint work with Leica). But, by and large, the company, in comparison with other manufacturers, came out of these troubles crystal clear. Let's look back at Huawei's major decisions last year and imagine what to expect from the Chinese tech giant this year.

Isolation

the first thing you need to know about the company is the fact that it is not just a smartphone manufacturer. As we can see from last year's information, the manufacturer has other sources of income other than mobile. That's why Huawei is perfectly insulated from the weak smartphone market.

Huawei has a very broad business infrastructure network. The manufacturer makes a huge profit from the know-how of the segment, investing it in R&D smartphones, in other partners and in the development of its own Kirin processors. This state of affairs is very useful for the company.

For example, HiSilicon, a company owned by Huawei, allows the manufacturer to move away from excessive dependence on Qualcomm. So far, to this day, Huawei uses Snapdragon processors in its devices, but, nevertheless, it, unlike most Android market manufacturers, produces high-tech smartphones based on chipsets of its own production. This allows Huawei not to think about the problems that are typical for the release of devices with Snapdragon 810. Also, the production of processors reduces the total cost of the smartphone.At the same time, the relationship between Huawei and other companies that are engaged not only in the production of devices, but also in their transportation, is also bearing fruit. The manufacturer is creating a major partnership that helps expand the sales markets of Huawei devices. This is already happening in Europe, where Huawei Mobile has been expanding rapidly recently.

Products

In 2016, the company had several major product presentations. Huawei announced the P9, P9 Plus, P9 Lite in the first half of last year, and in the fourth quarter – Nova, Nova Plus and Mate 9.

< /p> Thanks to P9, we learned about the partnership of the legendary company Leico with Huawei, On paper, this union looked perfect. But soon difficulties began and they called into question the further cooperation of the promising partnership.

Fortunately, the cameras that were equipped with Huawei devices last year showed decent results. The leader was Mate 9. This smartphone was a special achievement for the manufacturer, it also received a huge number of positive reviews from all corners of the Internet.

Mate 9 was also produced in the Porsche Design version, the design of which was slightly borrowed from the ill-fated Galaxy Note 7. Such a smartphone cost 1395 euros and still became popular, it showed that even the dubious decisions of the manufacturer still pay off. The Mate 9 Pro took all the best from Porsche Design and entered the Chinese market at a more reasonable price.

Software

Last year, EMUI 5.0 on Mate 9 fixed many known issues related to EMUI. The software is still not perfect, but Western users approve of it, although there is still something to work on. The company collects information from several research centers around the globe to see international opinion on various issues.

EMUI 5.0 is a really good software for Huawei. EMUI 5.0 is also scheduled to arrive on devices that are scheduled to upgrade to Nougat. We're talking about the Mate 8, P9, P9 Plus, Nova, Nova Plus, and some of the Honor series devices. Many elements of the new interface of Huawei devices will work on EMUI 4.1, which, in turn, will not be updated to Nougat. This means that there will be fewer software-related complaints from Huawei users in 2017.

AI and VR

Dother, most of EMUI 5.0 is AI. The software has built-in machine learning, which should speed up user processes.

The manufacturer has repeatedly mentioned artificial intelligence and the concept of " Superphone "(something like a"Smart phone"). This is the long-term perspective for Huawei. The company has long invested in the main areas of AI. Many processes are already included in the machine learning available on EMUI.

< /p> Huawei is also investing in VR and first introduced its own mechanism, called-Huawei VR in mid-2016. The device supports 360-degree sound and is fully compatible with Google's DayDream VR platform. Also, Huawei plans to release a Tango smartphone.

Unfortunately, at the moment, Huawei VR is only suitable for the Mate 9 Pro, which is only available in China and for the Porsche Design Mate 9. Hopefully, this situation will change with the introduction of the Huawei P10, which is expected to appear at MWC 2017.

The American Dream

the biggest news related to Huawei, of course, is the launch of the Mate 9 in the United States. But do not forget the fact that the American version of the Mate 9, which is also the first smartphone to support Amazon Alexa.

< /p>The introduction of Alexa in the Mate 9 is really a major breakthrough, not only for Americans, but for the entire smartphone industry as a whole. In practice, the Mate 9 with Alexa support is the best push for Huawei in the United States.

< /p>Tem, however, Huawei is expected to add Google Assistant to its smartphones, but a little later. According to rumors, this year, other companies will do it, such as: LG and HTC. But in any case, the support for Alexa, is the biggest breakthrough, which provides Huawei with a position out of competition among many other smartphone manufacturers this year. Alexa will also be available for other Mate 9 devices via the update.

It seems that Huawei constantly makes the right decisions, even when their closest competitors make mistakes. Huawei's hardware is top-notch, and its subsidiaries have never been as strong as they are now.

To date, the company produces devices of the highest and medium-budget categories. Despite the fact that Huawei is something new for the United States, American users are well aware of what the Chinese company can provide them.

Formula of success

huawei is the third largest smartphone manufacturer in the world, after Apple and Samsung. The company plans to dethrone them in the next few years. Back in 2011, Huawei planned to generate $ 100 billion in revenue over 10 years. Already in 2016, the company received $75 billion.

in the beginning of last year, the founder and president of Huawei said that according to his calculations, Huawei Mobile will reach a profit mark of $ 100 billion by 2020. By the middle of the year, he raised this frame to $ 150 billion. You can see for yourself the progress of this technology giant.

Let's look at this situation in more detail. In 2014, the company's revenue increased by 20%, in 2015 by 37%, and in 2016 by 33%. Net income in 2014 and 2015 also increased by 33%. So far, there is no official information about 2016. But the fact that the company is developing by seven-mile steps every year is no longer a secret to anyone.

izmeneniya

in any case, the company has its own problems. Do not write off the rapid growth of OPPO and Vivo in the domestic Chinese market. Samsung and Apple also compete heavily. Huawei must do a great job in the United States to make the manufacturer's brand more recognizable and popular. Huawei is simply obliged to change the way customers view the brand "Made in China".

Huawei fixed its gaming software in 2016, but its new update is sorely lacking. Huawei really doesn't have the best reputation for updates, and it's time for Nougat. This problem is clearly seen only by tech-savvy people, but they also have families and friends who ask for advice when buying a new smartphone. The speed of software updates is one of Huawei's few weaknesses to date. This is the biggest obstacle to the company's development in the US market.

particularly, Huawei products have gained popularity in China and some European regions, thanks to their network infrastructure. As mentioned earlier, Huawei has a good relationship with other companies. Also, the manufacturer constantly encourages carriers and retailers of their devices.

Before that this cozy atmosphere has not found its place in the United States. Huawei has not yet established its infrastructure in this market. In addition, the manufacturer's attempts to purchase its way into the US in 2007 and 2010 were stopped by the government.

HUAWEI in 2017

We can expect that the company's proven scheme will remain in 2017. Huawei, most likely, will continue to try to expand its infrastructure in America, but by other methods. In any case, the US National Security Service will always be on guard over relations related to foreign investment. Also, Huawei will have to solve a lot of problems with regard to stimulating carriers, because they have their own well-developed conditions there for years. In any case, you need to fight for brand awareness in the United States.

At the moment, Huawei has already begun to recruit all sorts of personnel necessary to create deals with major carriers. An example of this is the employment of a former executive director of ex-Verizon. Thanks to such actions, even large sellers from the United States are beginning to buy Mate 9 en masse.

As soon as possible in 2018, the situation with transportation will improve. Huawei needs its own product users in the United States. It is thanks to such people that 80-90% of mobile device sales occur in the United States. As mentioned earlier, the Mate 9 in the United States is the largest step for Huawei, but this is still not enough to establish sales, without the support of users, success will not come.

No Huawei has other major plans for business development in the United States. We are waiting for the fruit of the joint efforts of Google and Huawei-the Nexus 6P. Thus, we see that Google is helping the technology giant from China to enter the American market. Also, in turn, Huawei is helping Google to establish itself in China. Do not forget that Huawei is working on the production of its own operating system, in case the relationship with Google ever deteriorates.Another huge area of potential for Huawei is 5G. The company constantly demonstrates its capabilities, for example, the data transfer rate of 1.9 GB per second, and so on. All this is necessary to create your own infrastructure in the 5G segment. The 5G era is not expected to arrive until 2020, but starting in 2017, Huawei will work on it and share its achievements with the rest of the world to ensure a guaranteed first place in the future. Also, this year, HiSilicon chipsets will be available for other manufacturers. Kirin processors already have a solid reputation and occupy leading positions in various tests.

Qualcomm began to see a threat in the Kirin processors. After all, they really are a huge competition for Snapdragon and every day the situation is getting tougher.

All of the above, it seems, once again confirms the correctness of each step on the part of Huawei. So far, for the manufacturer, entering the US in the volumes of Apple and Samsung is a problem. But Huawei has shown the world its geometric progression of development, even in the absence of large sales in the United States. If nothing unexpected happens for Huawei, then the manufacturer is waiting for another stellar year, in which many new high-tech devices will be launched and new partnership agreements will be built for further development.